U.S. online user brand follow actions on social media 2019

Published by
J. Clement,
Aug 25, 2023
A total of 87 percent of U.S. online users visit a brand's website or app after following the brand on social media, highlighting social's role for generating referral traffic. According to a February 2019 survey of U.S. online users, brand followers on social were also likely to recommend that brand to friends or family.

Actions taken by internet users in the United States when following brands on social media as of February 2019

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Release date

May 2019

Region

United States

Survey time period

February 2019

Age group

18 to 73 years

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Brands on social mediaSocial mediaSocial media advertising and marketing worldwideSocial commerce in the United StatesFacebook advertising and marketing
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