Brazil: microblogs usage rate 2017-2023

Published by
Tiago Bianchi,
Jan 15, 2024
Around eight percent of internet users surveyed in Brazil from March to July 2023 stated that they had used microblogs such as Twitter and Tumblr, the same percentage of respondents since 2017. Meanwhile, Facebook alone concentrated around 48.56 percent of all social media market share in Brazil.

Penetration rate of microblogs use among internet users in Brazil from 2017 to 2023

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Release date

November 2023

Region

Brazil

Survey time period

2018 to 2023

Number of respondents

21.271*

Age group

10 years and older

Special properties

users who accessed internet at least once in the past 3 months

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

* Counting of surveyed individuals for 2023.

Figures preceding 2023 come from earlier releases.

Data for 2023 was collected between March to July 2023.
Data for 2022 was collected between October 2021 and March 2022.
Data for 2020 was collected between October 2019 and March 2020.
Data for 2019 was collected between October 2018 and March 2019.
Data for 2018 was collected between November 2017 and May 2018.

Data for 2021 is not available for this indicator.

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