In 2024, social video accounted for 45.2 percent of digital advertising spending in the United States. The source projected the share would increase to 46.2 percent by the end of 2026.
Share of social video in digital advertising spending in the United States from 2022 to 2026
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eMarketer. (April 30, 2024). Share of social video in digital advertising spending in the United States from 2022 to 2026 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1084864/social-network-video-revenue-share-usa/
eMarketer. "Share of social video in digital advertising spending in the United States from 2022 to 2026." Chart. April 30, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1084864/social-network-video-revenue-share-usa/
eMarketer. (2024). Share of social video in digital advertising spending in the United States from 2022 to 2026. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1084864/social-network-video-revenue-share-usa/
eMarketer. "Share of Social Video in Digital Advertising Spending in The United States from 2022 to 2026." Statista, Statista Inc., 30 Apr 2024, https://www.statista.com/statistics/1084864/social-network-video-revenue-share-usa/
eMarketer, Share of social video in digital advertising spending in the United States from 2022 to 2026 Statista, https://www.statista.com/statistics/1084864/social-network-video-revenue-share-usa/ (last visited December 23, 2024)
Share of social video in digital advertising spending in the United States from 2022 to 2026 [Graph], eMarketer, April 30, 2024. [Online]. Available: https://www.statista.com/statistics/1084864/social-network-video-revenue-share-usa/