Pharmaceutical advertising expenditure in Poland 2019, by type of product

Published by Małgorzata Puzio, Dec 8, 2022
In 2019, 40 percent of advertising spending in the pharmaceutical industry in Poland was allocated to advertising medicine against the cold or flu. Next were painkillers, vitamins and minerals.

Share of different types of products in pharmaceutical advertising expenditure in Poland in October 2019

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Release date

November 2019

Region

Poland

Survey time period

October 2019

Supplementary notes

Advertising from printed press, radio, and television was taken into consideration.

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