Most Russians planned to buy New Year’s presents between December 16 and December 24. Furthermore, every fifth Russian expected to purchase gifts in the last week of December. The share of respondents purchasing New Year’s gifts during Black Friday and other deals reached six percent.
Most common times for purchasing New Year's gifts in Russia in 2021
Characteristic
Share of respondents
During sales and special deals (e.g. Black Friday)
The source specifies that, the sample in Russia is more representative of the middle and affluent classes, as well as large cities, since the survey was conducted on the Internet.
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Deloitte. (December 9, 2021). Most common times for purchasing New Year's gifts in Russia in 2021 [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/1084785/russia-distribution-of-new-year-s-gifts-by-purchase-date/
Deloitte. "Most common times for purchasing New Year's gifts in Russia in 2021." Chart. December 9, 2021. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/1084785/russia-distribution-of-new-year-s-gifts-by-purchase-date/
Deloitte. (2021). Most common times for purchasing New Year's gifts in Russia in 2021. Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/1084785/russia-distribution-of-new-year-s-gifts-by-purchase-date/
Deloitte. "Most Common times for Purchasing New Year's Gifts in Russia in 2021." Statista, Statista Inc., 9 Dec 2021, https://www.statista.com/statistics/1084785/russia-distribution-of-new-year-s-gifts-by-purchase-date/
Deloitte, Most common times for purchasing New Year's gifts in Russia in 2021 Statista, https://www.statista.com/statistics/1084785/russia-distribution-of-new-year-s-gifts-by-purchase-date/ (last visited November 18, 2024)
Most common times for purchasing New Year's gifts in Russia in 2021 [Graph], Deloitte, December 9, 2021. [Online]. Available: https://www.statista.com/statistics/1084785/russia-distribution-of-new-year-s-gifts-by-purchase-date/
