Over the last years, the majority of Russians were planning to take advantage of Black Friday discounts for doing their New Year’s shopping. By 2019, the share of participants not knowing what Black Friday was, rose by four percent compared to the previous year.
Russians' intentions of doing their New Year's shopping on Black Friday in 2018 and 2019*
* The source specifies that, the sample in Russia is more representative of the middle and affluent classes, as well as large cities, since the survey was conducted on the Internet.
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Deloitte. (December 12, 2019). Russians' intentions of doing their New Year's shopping on Black Friday in 2018 and 2019* [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1084754/survey-new-year-s-shopping-on-black-friday-russia/
Deloitte. "Russians' intentions of doing their New Year's shopping on Black Friday in 2018 and 2019*." Chart. December 12, 2019. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1084754/survey-new-year-s-shopping-on-black-friday-russia/
Deloitte. (2019). Russians' intentions of doing their New Year's shopping on Black Friday in 2018 and 2019*. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1084754/survey-new-year-s-shopping-on-black-friday-russia/
Deloitte. "Russians' Intentions of Doing Their New Year's Shopping on Black Friday in 2018 and 2019*." Statista, Statista Inc., 12 Dec 2019, https://www.statista.com/statistics/1084754/survey-new-year-s-shopping-on-black-friday-russia/
Deloitte, Russians' intentions of doing their New Year's shopping on Black Friday in 2018 and 2019* Statista, https://www.statista.com/statistics/1084754/survey-new-year-s-shopping-on-black-friday-russia/ (last visited December 23, 2024)
Russians' intentions of doing their New Year's shopping on Black Friday in 2018 and 2019* [Graph], Deloitte, December 12, 2019. [Online]. Available: https://www.statista.com/statistics/1084754/survey-new-year-s-shopping-on-black-friday-russia/