Nearly half of the Russians and 40 percent of Europeans were planning to spend up to 30 percent of their winter holidays’ budget on Black Friday. Additionally, over one-fifth of Russians were considering to spend between 30 to 50 percent of their holiday budget during the named period. On the other hand, 34 percent of Europeans showed no intention of such expenditure during the Black Friday promotions, while the share of Russians with similar intentionality was measured at 17 percent.
Customers' expected spending share of winter holiday budget on Black Friday in Russia and Europe as of October 2019*
* The source specifies that, the sample in Russia is more representative of the middle and affluent classes, as well as large cities, since the survey was conducted on the Internet.
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Deloitte. (December 12, 2019). Customers' expected spending share of winter holiday budget on Black Friday in Russia and Europe as of October 2019* [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1084726/winter-holidays-budget-spending-on-black-friday-russia-and-europe/
Deloitte. "Customers' expected spending share of winter holiday budget on Black Friday in Russia and Europe as of October 2019*." Chart. December 12, 2019. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1084726/winter-holidays-budget-spending-on-black-friday-russia-and-europe/
Deloitte. (2019). Customers' expected spending share of winter holiday budget on Black Friday in Russia and Europe as of October 2019*. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1084726/winter-holidays-budget-spending-on-black-friday-russia-and-europe/
Deloitte. "Customers' Expected Spending Share of Winter Holiday Budget on Black Friday in Russia and Europe as of October 2019*." Statista, Statista Inc., 12 Dec 2019, https://www.statista.com/statistics/1084726/winter-holidays-budget-spending-on-black-friday-russia-and-europe/
Deloitte, Customers' expected spending share of winter holiday budget on Black Friday in Russia and Europe as of October 2019* Statista, https://www.statista.com/statistics/1084726/winter-holidays-budget-spending-on-black-friday-russia-and-europe/ (last visited December 23, 2024)
Customers' expected spending share of winter holiday budget on Black Friday in Russia and Europe as of October 2019* [Graph], Deloitte, December 12, 2019. [Online]. Available: https://www.statista.com/statistics/1084726/winter-holidays-budget-spending-on-black-friday-russia-and-europe/
