Usage of social media for New Year's shopping in Russia 2019, by purpose

Published by A. Melkadze, Feb 4, 2022
During winter holiday shopping, Russians most often used social media for product search and for finding reliable reviews about thereof. Every tenth surveyed participant also used such platforms to find out about the wishes of their friends or family members.

Social network usage during winter holiday shopping in Russia as of October 2019, by purpose

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Source

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Release date

December 2019

Region

Russia

Survey time period

17th of September to 20th of October of 2019

Age group

18-65 years*

Method of interview

Online survey

Supplementary notes

* The source specifies that, the sample in Russia is more representative of the middle and affluent classes, as well as large cities, since the survey was conducted on the Internet.

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Statistics on " Social media in Russia "

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Overview

5

Leading platforms

5

VKontakte

5

Facebook and Instagram

4

Other social networks

8

Messengers

8

User behavior

7

Further related statistics

8

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