U.S. opinion about digital privacy 2019

During a June 2019 survey of online adults in the United States it was found that nine percent of respondents believed that privacy was a myth or didn't exist. When asked about what digital privacy meant to them, 14 percent of respondents mentioned control and the need to decide which aspects of their lives are accessible to others.

What does digital privacy mean to you?

Characteristic	Share of respondents
Themselves, their personal information, and possessions, the desire to keep things to themselves	17%
Control over information, possessions, self; deciding what aspects of their lives are accessible to others	14%
Other people and organizations not being able to access their possessions or private life	13%
Privacy is a myth / means nothing / does not exist	9%
Having their information sold, third party involvement	6%
Crime, hacking, fraud, any threats of illicit acitivity	5%
General security references, i.e. "secure," "guarded," "protective"	4%
Tracking, surveillance, monitoring, spying	3%
Company measures, how websites / companies should secure data, terms of service, privacy settings	2%
Personal information is only accessible with the person's knowledge or consent	2%
Threat from the government regarding themselves, prossessions, or private life	1%
Other	4%
Did not answer	31%

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Release date

November 2019

More information

Region

United States

Survey time period

June 3 to 17, 2019

Number of respondents

4,272 respondents

Age group

18 years and older

Method of interview

Online panel

Supplementary notes

% of U.S. adults who mention the following themes when asked “What does digital privacy mean to you?"

Values may not add up to 100 percent due to rounding.

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