Main items purchased before a trip by hiking tourists in Italy 2020
According to a 2020 study, around a third of surveyed hikers in Italy bought books and guidebooks before going hiking. Meanwhile, footwear and technical clothing were other popular items, each purchased by roughly 22 percent of respondents. Hiking is considered a form of ecotourism, a type of tourism focusing on aspects such as environmental sustainability and respect for local cultures and traditions.
