According to the results of a survey about Black Friday 2019 conducted in Italy, 36 percent of the respondents having precise purchasing intentions were aged 35 to 44 years. Moreover, 20 percent were aged between 25 and 34 years.
The same survey reveals that the share of interviewees who knew exactly what to buy on Black Friday added up to 12 percent of the total.
Distribution of consumers having precise purchasing intentions on Black Friday in Italy in 2019, by age group
Characteristic
Share of respondents
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QVC. (November 30, 2019). Distribution of consumers having precise purchasing intentions on Black Friday in Italy in 2019, by age group [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1084424/consumers-sure-about-what-to-buy-on-black-friday-by-age-group-in-italy/
QVC. "Distribution of consumers having precise purchasing intentions on Black Friday in Italy in 2019, by age group." Chart. November 30, 2019. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1084424/consumers-sure-about-what-to-buy-on-black-friday-by-age-group-in-italy/
QVC. (2019). Distribution of consumers having precise purchasing intentions on Black Friday in Italy in 2019, by age group. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1084424/consumers-sure-about-what-to-buy-on-black-friday-by-age-group-in-italy/
QVC. "Distribution of Consumers Having Precise Purchasing Intentions on Black Friday in Italy in 2019, by Age Group." Statista, Statista Inc., 30 Nov 2019, https://www.statista.com/statistics/1084424/consumers-sure-about-what-to-buy-on-black-friday-by-age-group-in-italy/
QVC, Distribution of consumers having precise purchasing intentions on Black Friday in Italy in 2019, by age group Statista, https://www.statista.com/statistics/1084424/consumers-sure-about-what-to-buy-on-black-friday-by-age-group-in-italy/ (last visited August 25, 2024)
Distribution of consumers having precise purchasing intentions on Black Friday in Italy in 2019, by age group [Graph], QVC, November 30, 2019. [Online]. Available: https://www.statista.com/statistics/1084424/consumers-sure-about-what-to-buy-on-black-friday-by-age-group-in-italy/