Acceptable uses of data or personal information according to U.S. adults 2019

Acceptable uses of data or personal information according to online adults in the United States as of June 2019

CharacteristicNot acceptableAcceptableNot sure
Poorly performing schools sharing student data with a nonprofit seeking to improve educational outcomes 27% 49% 24%
The government collecting data about all Americans to assess potential terrorist threats 31% 49% 19%
DNA testing companies sharing customers' genetic data with law enforcement to solve crimes 33% 48% 18%
Fitness tracking app makers sharing user data with medical researchers* 35% 41% 22%
Social media companies monitoring users' posts for signs of depression to identify users at risk** 45% 27% 27%
Smart speaker makers sharing users' audio recordings with law enforcement to help with criminal investigations 49% 25% 25%
Created with Highcharts 7.2.2Share of respondents27%27%31%31%33%33%35%35%45%45%49%49%49%49%49%49%48%48%41%41%27%27%25%25%24%24%19%19%18%18%22%22%27%27%25%25%Not acceptableAcceptableNot surePoorly performing schools sharing student data with a nonprofitseeking to improve educational outcomesThe government collecting data about all Americans to assess potentialterrorist threatsDNA testing companies sharing customers' genetic data with lawenforcement to solve crimesFitness tracking app makers sharing user data with medicalresearchers*Social media companies monitoring users' posts for signs ofdepression to identify users at risk**Smart speaker makers sharing users' audio recordings with lawenforcement to help with criminal investigations
0%10%20%30%40%50%60%70%80%90%100%110%
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Release date

November 2019

Region

United States

Survey time period

June 3 to 17, 2019

Number of respondents

4,272 respondents

Age group

18 years and older

Special properties

excluding those who did not give an answer

Method of interview

Online panel

Supplementary notes

*...to better understand the link between exercise and heart disease
**...for self-harm and connect them to counselors

Values may not add up to 100 percent due to rounding.

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Overview

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Artificial intelligence (AI)

7

Cookie replacement solutions

6

Customer data platforms (CDPs)

5

Data protection & breaches

8

Consumer perception

8

Further related statistics

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