According to a 2024 survey, about 12 percent of Italian consumers stated that the year before they had made at least one impulsive purchase during Black Friday. However, the greater part of respondents stated that they only purchased the items they had initially planned to.
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PwC. (November 21, 2024). How did you shop during last year's Black Friday? [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/1084313/shopping-attitude-towards-black-friday-in-italy/
PwC. "How did you shop during last year's Black Friday?." Chart. November 21, 2024. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/1084313/shopping-attitude-towards-black-friday-in-italy/
PwC. (2024). How did you shop during last year's Black Friday?. Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/1084313/shopping-attitude-towards-black-friday-in-italy/
PwC. "How Did You Shop during Last Year's Black Friday?." Statista, Statista Inc., 21 Nov 2024, https://www.statista.com/statistics/1084313/shopping-attitude-towards-black-friday-in-italy/
PwC, How did you shop during last year's Black Friday? Statista, https://www.statista.com/statistics/1084313/shopping-attitude-towards-black-friday-in-italy/ (last visited December 04, 2024)
How did you shop during last year's Black Friday? [Graph], PwC, November 21, 2024. [Online]. Available: https://www.statista.com/statistics/1084313/shopping-attitude-towards-black-friday-in-italy/
