Influence of web content on professionals on the act of purchasing France 2019-2020
This statistic shows the influence of web content on professionals on the act of purchasing in France in 2019 and 2020. In 2019, it appears that almost 57 percent of the French professionals were influenced by a web article or post into the act of purchasing. A year later, The share of professionals who were influenced by an article or a post had risen to more than 60 percent. The second biggest influence in the act of purchasing were the recommendations from a contact in 2020.
