Penetration rate of social media use among internet users in Brazil from 2017 to 2024, by gender

CharacteristicFemaleMale
2024 80% 82%
2023 81% 79%
2022 82% 80%
2021 75% 69%
2020 78% 73%
2019 78% 72%
2018 77% 76%
2017 81% 75%
Showing entries 1 to 8 (8 entries in total)
Created with Highcharts 7.2.2Share of respondents81%81%77%77%78%78%78%78%75%75%82%82%81%81%80%80%75%75%76%76%72%72%73%73%69%69%80%80%79%79%82%82%FemaleMale20172018201920202021202220232024
0%20%40%60%80%100%

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

October 2024

Region

Brazil

Survey time period

2018 to 2024

Number of respondents

21.170*

Age group

10 years and older

Special properties

individuals who accessed internet at least once in the past 3 months

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

* Counting of surveyed individuals for 2024. 

Figures preceding 2023 come from earlier releases.

Data for 2024 was collected between March to August 2024.
Data for 2023 was collected between March to July 2023.
Data for 2022 was collected between October 2021 and March 2022.
Data for 2021 was collected between October 2020 and May 2021.
Data for 2020 was collected between October 2019 and March 2020.
Data for 2019 was collected between October 2018 and March 2019.
Data for 2018 was collected between November 2017 and May 2018.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Register now
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Leading companies trust Statista:
paypal google adobe pg samsung telekom

Related reports: Available to download in PDF or PPTX format

All datain one format
All data
in one format
Social media usage in Brazil
  • 65 page/s
  • English
  • pptx
  • Detailed references

Everything on "Social media usage in Brazil" in one document: edited and divided into chapters, including detailed references.

Go to report
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on " Social media usage in Brazil "

Other statistics that may interest you Social media usage in Brazil

Overview

8

Audiences and usage

8

Usage

8

Meta Platforms Inc.

8

Video platforms

8

Messaging apps

6

Social marketing and influence

7

Further related statistics

14

Discover Statista

Need help with using Statista for your research? Tutorials and first steps

Further Content: You might find this interesting as well

Statistics

Topics

Social media usage in BrazilSocial media usage in Latin AmericaInternet usage in BrazilWhatsApp in BrazilInternet usage in Latin America
Do you have any questions about our business solutions?

We provide you with detailed information about our Professional Account.

All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Register now
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.