In 2023, approximately 80 percent internet users from Brazil used social media, up from 72 percent in 2022. Meanwhile, WhatsApp was the most popular social network in Brazil, alongside Instagram, Facebook and TikTok.
Penetration rate of social media use among internet users in Brazil from 2017 to 2023
users who accessed internet at least once in the past 3 months
Method of interview
Computer-assisted personal interviews (CAPI)
Supplementary notes
* Counting of surveyed individuals for 2023.
Figures preceding 2023 come from earlier releases.
Data for 2023 was collected between March to July 2023.
Data for 2022 was collected between October 2021 and March 2022.
Data for 2021 was collected between October 2020 and May 2021.
Data for 2020 was collected between October 2019 and March 2020.
Data for 2019 was collected between October 2018 and March 2019.
Data for 2018 was collected between November 2017 and May 2018.
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CETIC. (November 16, 2023). Penetration rate of social media use among internet users in Brazil from 2017 to 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1083556/brazil-social-media-usage-rate/
CETIC. "Penetration rate of social media use among internet users in Brazil from 2017 to 2023." Chart. November 16, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1083556/brazil-social-media-usage-rate/
CETIC. (2023). Penetration rate of social media use among internet users in Brazil from 2017 to 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1083556/brazil-social-media-usage-rate/
CETIC. "Penetration Rate of Social Media Use among Internet Users in Brazil from 2017 to 2023." Statista, Statista Inc., 16 Nov 2023, https://www.statista.com/statistics/1083556/brazil-social-media-usage-rate/
CETIC, Penetration rate of social media use among internet users in Brazil from 2017 to 2023 Statista, https://www.statista.com/statistics/1083556/brazil-social-media-usage-rate/ (last visited December 22, 2024)
Penetration rate of social media use among internet users in Brazil from 2017 to 2023 [Graph], CETIC, November 16, 2023. [Online]. Available: https://www.statista.com/statistics/1083556/brazil-social-media-usage-rate/
