Messaging penetration rate by age Brazil 2023

In 2023, more than 96 percent of internet users aged between 16 and 44 years surveyed in Brazil said they had sent messages online. This rate is slightly smaller among respondents of the oldest and youngest surveyed age groups, as 87 percent of those aged older than 60 claimed to do so, and 79 percent of those aged between 10 and 15 years. Overall, the instant messaging penetration rate in Brazil amounted to 92 percent.

Penetration rate of sending messages online among internet users in Brazil from 2017 to 2023, by age group

Characteristic	10-15	16-24	25-34	35-44	45-59	60+
2023	79%	96%	97%	96%	91%	87%
2022	83%	96%	96%	97%	93%	89%
2021	84%	97%	97%	97%	91%	90%
2020	81%	96%	96%	94%	92%	83%
2019	81%	95%	96%	95%	89%	86%
2018	79%	95%	92%	93%	88%	79%
2017	74%	94%	93%	92%	88%	83%

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Release date

November 2023

More information

Region

Brazil

Survey time period

2018 to 2023

Number of respondents

21.271*

Age group

10 years and older

Special properties

individuals who accessed internet at least once in the past 3 months

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

* Counting of surveyed individuals for 2023.

Figures preceding 2023 come from earlier releases.

Data for 2023 was collected between March to July 2023.
Data for 2022 was collected between October 2021 and March 2022.
Data for 2021 was collected between October 2020 and May 2021.
Data for 2020 was collected between October 2019 and March 2020.
Data for 2019 was collected between October 2018 and March 2019.
Data for 2018 was collected between November 2017 and May 2018.

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