U.S. consumers who drunk shopped by generation 2020

Published by
D. Tighe,
Sep 26, 2022
According to a shopping survey carried out in the United States in September 2020, about a third of millennial consumers stated that they had made at least one purchase while under the influence of alcohol in the past 12 months. In other words, drunk shopping was most prevalent among U.S. millennials, followed by Generation Z and Generation X consumers.

Share of consumers who have made a drunk purchase in the past 12 months in the United States in 2020, by generation

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Release date

March 2021

Region

United States

Survey time period

September 2020

Number of respondents

1,800 respondents

Age group

18 years and older

Special properties

paid volunteers

Method of interview

Online survey

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