Consumer interest in sustainable jeans in the Netherlands 2019
Are consumers in the Netherlands interested in buying sustainably produced jeans? According to this survey, under one fifth of Dutch consumers have already bought sustainable jeans, and a further 13.3 percent has considered it, but not yet purchased sustainable jeans. On the other hand, a large share of consumers is not yet familiar with the concept. 31.8 percent of survey respondents stated not to know enough about the topic.