The role of advertisement e-mails in B2B e-commerce in France 2019

Published by Statista Research Department, Nov 29, 2023
The importance of e-mail marketing for the online B2B market is still very much present in French businesses in 2019, as can be seen in this statistic.
Most of the practitioners have at least 2 e-mail addresses (58 percent), and 37 percent receive more than 50 emails a day. Regarding advertisement e-mails, 57 percent of B2B employees receive more than 10 a day. An actual purchase of 49 percent is reported after receiving e-mails of such sort.

E-mail marketing still present in B2B e-commerce in France in 2019

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Release date

October 2019

Region

France

Survey time period

July-August, 2019

Number of respondents

205 respondents

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B2B e-commerce in EuropeB2B e-commerce in the United StatesB2B advertising & marketing in the United States B2B e-commerce in Latin AmericaSoftware as a Service (SaaS)
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