Panama: digital advertisers among retail stores Christmas 2018

Published by Statista Research Department, Jan 10, 2023
El Machetazo - the largest department store in Panama - was the largest digital advertiser among retail store chains in Panama during Christams 2018, accounting for 58.07 percent of the industry's digital ad spend. Todo a Dollar - a low-budget retail store - ranked second with 27.88 percent of the digital ad spend.

Largest advertisers among retail stores in Panama during Christmas 2018, by digital ad spend share

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Release date

December 2018

Region

Panama

Survey time period

as of December 24, 2018*

Supplementary notes

* The source describes the survey period as "the Christmas month" (org.: el mes de Navidad).

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