Nicaragua: digital advertisers among retail stores Christmas 2018

Published by
Julia Faria,
Jun 9, 2023
Almacenes Siman - the biggest department store in Central America - was the largest digital advertiser among retail store chains in Nicaragua during Christams 2018, accounting for 91.74 percent of the industry's digital ad spend. Curacao - a retail store chain - ranked second with 5.52 percent of the digital ad spend.

Largest advertisers among retail stores in Nicaragua during Christmas 2018, by digital ad spend share

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Release date

December 2018

Region

Nicaragua

Survey time period

as of December 24, 2018*

Supplementary notes

* The source describes the survey period as "the Christmas month" (org.: el mes de Navidad).

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