In 2023, Walmart was the largest digital advertiser among shops, retail, and restaurants in Mexico, accounting for 10.1 percent of the industry's digital ad spend. Bodega Aurrerá ranked second with 9.5 percent of the digital ad spend.
Largest advertisers among shops, retail, and restaurants brands in Mexico in 2023, by estimated digital ad spend share
estimates; including display, video, and text formats on open web, social (Facebook, YouTube), and retail media, both on mobile and desktop devices; excluding search
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Admetricks. (July 10, 2024). Largest advertisers among shops, retail, and restaurants brands in Mexico in 2023, by estimated digital ad spend share [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1082630/mexico-retail-digital-advertising/
Admetricks. "Largest advertisers among shops, retail, and restaurants brands in Mexico in 2023, by estimated digital ad spend share." Chart. July 10, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1082630/mexico-retail-digital-advertising/
Admetricks. (2024). Largest advertisers among shops, retail, and restaurants brands in Mexico in 2023, by estimated digital ad spend share. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1082630/mexico-retail-digital-advertising/
Admetricks. "Largest Advertisers among Shops, Retail, and Restaurants Brands in Mexico in 2023, by Estimated Digital Ad Spend Share." Statista, Statista Inc., 10 Jul 2024, https://www.statista.com/statistics/1082630/mexico-retail-digital-advertising/
Admetricks, Largest advertisers among shops, retail, and restaurants brands in Mexico in 2023, by estimated digital ad spend share Statista, https://www.statista.com/statistics/1082630/mexico-retail-digital-advertising/ (last visited December 22, 2024)
Largest advertisers among shops, retail, and restaurants brands in Mexico in 2023, by estimated digital ad spend share [Graph], Admetricks, July 10, 2024. [Online]. Available: https://www.statista.com/statistics/1082630/mexico-retail-digital-advertising/
