Green Friday participation as an alternative to Black Friday in France 2019-2020
Initiated in 2017, Green Friday aims to oppose Black Friday, in order to raise awareness for the social and environmental issues of mass consumption.
From the statistic, it can be seen that 23 percent have expressed their wish to support the movement by not participating in Black Friday over both years 2019 and 2020, 15 percent would support the cause by ordering on webpages that take part in the Green Friday movement (compared to 13 percent in 2020).