Ranking of influencer segments on Instagram in France 2023, by followers base

Published by Statista Research Department, Mar 21, 2024
In 2023, in France, nano-influencers - the ones with a following base between 1,000 and 10,000 followers - had the highest engagement rate of 3.2 percent. Micro-influencers - with between 10,000 and 50,000 followers - were second, with an engagement rate of 1.6 percent in that year.

Average engagement rate on Instagram in France in 2023, by influencer following base

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Release date

March 2024

Region

France

Survey time period

2023

Supplementary notes

This study focuses on broad sources (analysis of agencies and companies media as well as direct analyses).

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Influencer marketing in FranceSocial media advertising and marketing worldwideSocial media usage in Western EuropeDigital advertising in France
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