On average, Dutch consumers use 3.4 different information sources before purchasing new bed linen. The regular brick-and-mortar store was the most important source of inspiration for potential bed linen customers, as nearly 60 percent stated to have used this source when buying their most recent bed linen. By comparison, just under 15 percent said to use television as a source of inspiration.
Sources of information used for buying new duvet covers or bed sheets in the Netherlands in 2018
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Sources of information used for buying new duvet covers or bed sheets in the Netherlands in 2018
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The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey. Multiple answers were possible. The source does not specify the number of respondents, date of survey or survey method.
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Marktdata.nl. (March 28, 2018). Sources of information used for buying new duvet covers or bed sheets in the Netherlands in 2018 [Graph]. In Statista. Retrieved February 25, 2025, from https://www.statista.com/statistics/1082163/information-sources-for-buying-new-bed-linen-in-the-netherlands/
Marktdata.nl. "Sources of information used for buying new duvet covers or bed sheets in the Netherlands in 2018." Chart. March 28, 2018. Statista. Accessed February 25, 2025. https://www.statista.com/statistics/1082163/information-sources-for-buying-new-bed-linen-in-the-netherlands/
Marktdata.nl. (2018). Sources of information used for buying new duvet covers or bed sheets in the Netherlands in 2018. Statista. Statista Inc.. Accessed: February 25, 2025. https://www.statista.com/statistics/1082163/information-sources-for-buying-new-bed-linen-in-the-netherlands/
Marktdata.nl. "Sources of Information Used for Buying New Duvet Covers or Bed Sheets in The Netherlands in 2018." Statista, Statista Inc., 28 Mar 2018, https://www.statista.com/statistics/1082163/information-sources-for-buying-new-bed-linen-in-the-netherlands/
Marktdata.nl, Sources of information used for buying new duvet covers or bed sheets in the Netherlands in 2018 Statista, https://www.statista.com/statistics/1082163/information-sources-for-buying-new-bed-linen-in-the-netherlands/ (last visited February 25, 2025)
Sources of information used for buying new duvet covers or bed sheets in the Netherlands in 2018 [Graph], Marktdata.nl, March 28, 2018. [Online]. Available: https://www.statista.com/statistics/1082163/information-sources-for-buying-new-bed-linen-in-the-netherlands/
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