Largest telco digital advertisers in Guatemala 2023

Published by
Julia Faria,
Jul 16, 2024

In 2023, Claro was Guatemala's largest digital advertiser among telecommunication companies, accounting for approximately 28.3 percent of the industry's digital ad spend. Tigo ranked second with 19.7 percent of the digital ad spend.

Largest advertisers among telecommunications companies in Guatemala in 2023, by digital ad spend share

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Release date

July 2024

Region

Guatemala

Survey time period

2023

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estimates; including display, video, and text formats on open web, social (Facebook, YouTube), and retail media, both on mobile and desktop devices; excluding search

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The release date is the date of access.

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