According to a survey on brand profile positioning of Swedish companies in Thailand in 2018, the majority of respondents stated that their company would operate within the premium segment. As of 2018, there were approximately 70 Swedish companies operating in Thailand across industries such as industrial equipment, digital services, and consumer goods.
Brand profile positioning of Swedish companies in Thailand in 2018
Original question: How would you define your brand profile in Thailand?
A web survey with 27 questions was conducted among 33 Swedish companies followed by ten face-to-face, telephone or e-mail interviews with executives from the respective companies.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Business Sweden. (June 1, 2019). Brand profile positioning of Swedish companies in Thailand in 2018 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1082027/thailand-brand-profile-positioning-of-swedish-companies/
Business Sweden. "Brand profile positioning of Swedish companies in Thailand in 2018." Chart. June 1, 2019. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1082027/thailand-brand-profile-positioning-of-swedish-companies/
Business Sweden. (2019). Brand profile positioning of Swedish companies in Thailand in 2018. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1082027/thailand-brand-profile-positioning-of-swedish-companies/
Business Sweden. "Brand Profile Positioning of Swedish Companies in Thailand in 2018." Statista, Statista Inc., 1 Jun 2019, https://www.statista.com/statistics/1082027/thailand-brand-profile-positioning-of-swedish-companies/
Business Sweden, Brand profile positioning of Swedish companies in Thailand in 2018 Statista, https://www.statista.com/statistics/1082027/thailand-brand-profile-positioning-of-swedish-companies/ (last visited December 30, 2024)
Brand profile positioning of Swedish companies in Thailand in 2018 [Graph], Business Sweden, June 1, 2019. [Online]. Available: https://www.statista.com/statistics/1082027/thailand-brand-profile-positioning-of-swedish-companies/
