During a survey conducted in May 2019, around 31 percent of Chinese respondents stated that they were always willing to pay more for a brand they trusted. Style or fashion usually are not so important as a factor for audio consumers globally according to the survey results.
Attitude towards price when making consumer audio electronics purchases in China as of May 2019
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Qualcomm. (May 15, 2019). Attitude towards price when making consumer audio electronics purchases in China as of May 2019 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1081254/china-priority-when-making-audio-systems-purchase/
Qualcomm. "Attitude towards price when making consumer audio electronics purchases in China as of May 2019." Chart. May 15, 2019. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1081254/china-priority-when-making-audio-systems-purchase/
Qualcomm. (2019). Attitude towards price when making consumer audio electronics purchases in China as of May 2019. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1081254/china-priority-when-making-audio-systems-purchase/
Qualcomm. "Attitude towards Price When Making Consumer Audio Electronics Purchases in China as of May 2019." Statista, Statista Inc., 15 May 2019, https://www.statista.com/statistics/1081254/china-priority-when-making-audio-systems-purchase/
Qualcomm, Attitude towards price when making consumer audio electronics purchases in China as of May 2019 Statista, https://www.statista.com/statistics/1081254/china-priority-when-making-audio-systems-purchase/ (last visited August 25, 2024)
Attitude towards price when making consumer audio electronics purchases in China as of May 2019 [Graph], Qualcomm, May 15, 2019. [Online]. Available: https://www.statista.com/statistics/1081254/china-priority-when-making-audio-systems-purchase/