Italy: most desired Christmas presents by retail channel 2019

In a survey of December 2019, among Christmas presents, tickets for concerts and events were the products which Italian respondents declared to mainly purchase online. Moreover, trips and flight tickets ranked second, with only 17 percent of interviewees buying such products in physical stores. On the other hand, food products were mainly bought in stores, indicated by 83 percent of Italian respondents. Similarly, Italians preferred to shop clothing, shoes, and accessories in physical shops as well.

For each of the following products or services you are going to buy for Christmas, are you purchasing them online or offline?

Characteristic	Mainly online	Mainly in store	Do not know
Concerts, events	80%	16%	5%
Trips, flight tickets	76%	17%	7%
Videogames, PC games	75%	20%	4%
IT products	68%	28%	4%
Music, film	68%	21%	11%
Photography	65%	28%	8%
Mobile items	63%	33%	4%
Big cooking appliances	58%	39%	3%
Books, magazines	55%	37%	8%
Televisions	55%	46%	-
Moto and cars' accessories	52%	32%	16%
Smartwatch	51%	43%	6%
Kitchen items	51%	44%	6%
Small domestic appliances	49%	50%	2%
Toys for children	48%	36%	16%
Bricolage items	48%	52%	0%
Fitness products	48%	39%	14%
Big cold appliances	47%	47%	5%
Housekeeping appliances	46%	45%	10%
Washing machines	41%	56%	4%
Personal care	37%	58%	6%
Pets/pets' products	36%	54%	11%
Clothing, shoes, accessories	24%	66%	10%
Food products	11%	83%	7%

Download

Source

Show detailed source information?

Already a member?

Source

Use Ask Statista Research Service

Release date

December 2019

More information

Region

Italy

Survey time period

October 29 to November 2, 2019

Number of respondents

854 respondents

Age group

14-75 years

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

This question was phrased by the source as follows: "Per ogni prodotto/servizio che pensi di regalare, effettuerai l’acquisto prevalentemente su internet o in negozio?"

Citation formats