Colombia: digital advertisers among retail stores Christmas 2018

Published by
Julia Faria,
Jan 6, 2023
Falabella - a chain of department stores - was the largest digital advertiser among retail stores in Colombia during Christmas 2018, accounting for 69.53 percent of the industry's digital ad spend. Payless ShoeSource ranked second with 7.29 percent of the digital ad spend.

Largest advertisers among retail stores in Colombia during Christmas 2018, by digital ad spend share

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Release date

December 2018

Region

Colombia

Survey time period

as of December 24, 2018*

Supplementary notes

* The source describes the survey period as "the Christmas month" (org.: el mes de Navidad).
The source does not provide information regarding the type of survey or the age group of the respondents.

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