Top retail store brands during Christmas in Brazil 2023, by digital ad spend share

Published by
J. G. Navarro,
Mar 21, 2024
In 2023, Extra alone accounted for over half (or nearly 53 percent) of retail store brands' investments in digital advertising in Brazil after Cyber Monday and before Christmas in Brazil. Americanas.com followed with a share of almost 16 percent.

Leading advertisers among retail stores in Brazil during the Christmas season in 2023, by estimated digital ad spend share

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Release date

March 2024

Region

Brazil

Survey time period

November 28 to December 24, 2023

Special properties

estimates; including display, video, and text formats on open web, social (Facebook, YouTube), and retail media, both on mobile and desktop devices; excluding search

Supplementary notes

The season starts after Cyber Monday and ends on December 24 of the indicated year.

The date of release is the date of access.

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Statistics on " Digital advertising in Brazil "

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Global & regional overview

7

Brazilian overview

4

Formats, devices, and platforms

8

Advertisers

4

Programmatic

3

Digital retail media

3

Third-party cookie deprecation

3

Digital consumer insights

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Christmas shopping in Latin AmericaCocoa and chocolate market in Latin AmericaOnline marketplaces in Latin AmericaE-commerce in Latin AmericaBeauty and personal care market in Latin America
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