Loyalty to luxury goods brands among Chinese consumers 2019

Published by
Yihan Ma,
Dec 20, 2024
The results of a survey conducted in China in March 2019 showed that around 72.4 percent of respondents were loyal to certain luxury brands. Another 21.6 percent said they were not loyal to brands.

Level of loyalty to luxury goods brands among Chinese consumers as of March 2019

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Release date

June 2019

Region

China

Survey time period

March 2019

Number of respondents

718 respondents

Special properties

among senior personnel

Method of interview

Questionnaire

Supplementary notes

Survey question:
Are you loyal to certain luxury goods brands?

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Market overview

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Luxury goods market in IndiaGlobal personal luxury goods industryLuxury goods market in ChinaOnline personal luxury goods marketLuxury goods market in the Asia-Pacific region
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