In Europe, local brands were perceived as more sustainable than big brands, a survey revealed. 45 percent of European consumers believed that local brands respected the environment and the resources of territory, while only 17 percent of respondents thought the same about big brands. Additionally, 67 percent of consumers associated local brands with values such as fairness, transparency, honesty, and integrity.
Characteristics belonging to local and big brands according to European consumers in 2018
Characteristic
Local brands
To both
Big brands
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
This question was phrased by the source as follows: "For the following statements
we ask you please to indicate if it applies better to local brands or big brands".
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IRI. (October 1, 2018). Characteristics belonging to local and big brands according to European consumers in 2018 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1080774/local-and-big-brands-characteristics-according-to-european-consumers-2018/
IRI. "Characteristics belonging to local and big brands according to European consumers in 2018." Chart. October 1, 2018. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1080774/local-and-big-brands-characteristics-according-to-european-consumers-2018/
IRI. (2018). Characteristics belonging to local and big brands according to European consumers in 2018. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1080774/local-and-big-brands-characteristics-according-to-european-consumers-2018/
IRI. "Characteristics Belonging to Local and Big Brands According to European Consumers in 2018." Statista, Statista Inc., 1 Oct 2018, https://www.statista.com/statistics/1080774/local-and-big-brands-characteristics-according-to-european-consumers-2018/
IRI, Characteristics belonging to local and big brands according to European consumers in 2018 Statista, https://www.statista.com/statistics/1080774/local-and-big-brands-characteristics-according-to-european-consumers-2018/ (last visited July 22, 2024)
Characteristics belonging to local and big brands according to European consumers in 2018 [Graph], IRI, October 1, 2018. [Online]. Available: https://www.statista.com/statistics/1080774/local-and-big-brands-characteristics-according-to-european-consumers-2018/