In Europe, local brands were perceived as more sustainable than big brands, a survey revealed. 45 percent of European consumers believed that local brands respected the environment and the resources of territory, while only 17 percent of respondents thought the same about big brands. Additionally, 67 percent of consumers associated local brands with values such as fairness, transparency, honesty, and integrity.
Characteristics belonging to local and big brands according to European consumers in 2018
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we ask you please to indicate if it applies better to local brands or big brands".
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IRI. (October 1, 2018). Characteristics belonging to local and big brands according to European consumers in 2018 [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1080774/local-and-big-brands-characteristics-according-to-european-consumers-2018/
IRI. "Characteristics belonging to local and big brands according to European consumers in 2018." Chart. October 1, 2018. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1080774/local-and-big-brands-characteristics-according-to-european-consumers-2018/
IRI. (2018). Characteristics belonging to local and big brands according to European consumers in 2018. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1080774/local-and-big-brands-characteristics-according-to-european-consumers-2018/
IRI. "Characteristics Belonging to Local and Big Brands According to European Consumers in 2018." Statista, Statista Inc., 1 Oct 2018, https://www.statista.com/statistics/1080774/local-and-big-brands-characteristics-according-to-european-consumers-2018/
IRI, Characteristics belonging to local and big brands according to European consumers in 2018 Statista, https://www.statista.com/statistics/1080774/local-and-big-brands-characteristics-according-to-european-consumers-2018/ (last visited December 03, 2024)
Characteristics belonging to local and big brands according to European consumers in 2018 [Graph], IRI, October 1, 2018. [Online]. Available: https://www.statista.com/statistics/1080774/local-and-big-brands-characteristics-according-to-european-consumers-2018/
