Reasons for purchasing luxury goods overseas among Chinese consumers 2019

Published by
Yihan Ma,
Dec 20, 2024
The results of a survey conducted in China in March 2019 showed that around half of respondents purchased luxury goods outside of mainland China because luxury products were better priced abroad. Only 36.6 percent of respondents preferred shopping for luxury goods domestically.

Main reasons for purchasing luxury goods abroad among Chinese consumers as of March 2019

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Release date

June 2019

Region

China

Survey time period

March 2019

Number of respondents

718 respondents

Special properties

among senior personnel

Method of interview

Questionnaire

Supplementary notes

Survey question:
What are your main reasons to purchase luxury goods outside of mainland China?

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