Top automotive advertisers in Mexico 2023, by digital ad spend share

Published by
Julia Faria,
Jul 15, 2024

In 2023, Kavak was Mexico's largest digital advertiser in the automotive industry, accounting for 9.75 percent of the sector's digital ad spend. MG Motors ranked second with roughly 8.4 percent of the digital ad expenditure.

Largest advertisers among automotive brands in Mexico in 2023, by estimated digital ad spend share

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Release date

July 2024

Region

Mexico

Survey time period

2023

Special properties

estimates; including display, video, and text formats on open web, social (Facebook, YouTube), and retail media, both on mobile and desktop devices; excluding search

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The date of release is the date of access.

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