Top automotive brands in Brazil 2023, by digital ad spend share

Published by
J. G. Navarro,
Mar 21, 2024
In 2023, Jeep accounted for over 17 percent of automotive brands' investments in digital advertising in Brazil. Chevrolet and Fiat followed with shares of around 13 and 10 percent, respectively. According to data collected by another source from ad agencies across the South American country, online channels' share in Brazil's ad spend reached 38.2 percent in 2023.

Leading advertisers among automotive brands in Brazil in 2023, by estimated digital ad spend share

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Release date

March 2024

Region

Brazil

Survey time period

2023

Special properties

estimates; including display, video, and text formats on open web, social (Facebook, YouTube), and retail media, both on mobile and desktop devices; excluding search

Supplementary notes

The date of release is the date of access.

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Statistics on " Digital advertising in Brazil "

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Global & regional overview

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Advertisers

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Programmatic

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Digital retail media

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Digital consumer insights

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