Fastest-growing beauty segments on Instacart.com 2020

Published by
L. Yltävä,
Aug 15, 2023
In 2020, makeup was the beauty e-commerce category with the highest growth on Instacart.com. Makeup products registered a 473 percent account growth compared to 2019, whereas the facial care segment experienced a 336 percent increase.

Beauty and personal care e-commerce categories with the highest growth on Instacart.com in 2020

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Release date

May 2021

Region

United States

Survey time period

2020

Special properties

based on account growth; compared to the previous year

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