In 2022, Familia was the home care brand that was purchased most frequently in Ecuador, with its products bought an average of 10.7 times per household. That same year, Ciclon was the second most frequently purchased brand in the country, with products bought 10.6 times per household. In the whole Latin American region, Sapolio was the most purchased home care brand that year.
Leading home care brands in Ecuador in 2022, by household purchase frequency
Characteristic
Household purchase frequency*
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*The purchase frequency is presented by the source as consumer choice, and it refers to how often each household buys the brand products or services on average in a year.
You can find detailed information about the report's methodology here.
**The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
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Kantar Worldpanel. (August 4, 2023). Leading home care brands in Ecuador in 2022, by household purchase frequency [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/1080088/most-popular-home-care-brands-ecuador-by-frequency/
Kantar Worldpanel. "Leading home care brands in Ecuador in 2022, by household purchase frequency." Chart. August 4, 2023. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/1080088/most-popular-home-care-brands-ecuador-by-frequency/
Kantar Worldpanel. (2023). Leading home care brands in Ecuador in 2022, by household purchase frequency. Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/1080088/most-popular-home-care-brands-ecuador-by-frequency/
Kantar Worldpanel. "Leading Home Care Brands in Ecuador in 2022, by Household Purchase Frequency." Statista, Statista Inc., 4 Aug 2023, https://www.statista.com/statistics/1080088/most-popular-home-care-brands-ecuador-by-frequency/
Kantar Worldpanel, Leading home care brands in Ecuador in 2022, by household purchase frequency Statista, https://www.statista.com/statistics/1080088/most-popular-home-care-brands-ecuador-by-frequency/ (last visited July 03, 2024)
Leading home care brands in Ecuador in 2022, by household purchase frequency [Graph], Kantar Worldpanel, August 4, 2023. [Online]. Available: https://www.statista.com/statistics/1080088/most-popular-home-care-brands-ecuador-by-frequency/