In 2022, Familia, owned by Grupo Familia, was the home care brand that was purchased most frequently in Colombia, with its products bought an average of 5.9 times per household. Although not among Colombia's most frequently purchased brands, Sapolio was the most purchased home care brand in Latin America that year.
Leading home care brands in Colombia in 2022, by household purchase frequency
*The purchase frequency is presented by the source as consumer choice, and it refers to how often each household buys the brand products or services on average in a year.
You can find detailed information about the report's methodology here.
**The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
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Kantar Worldpanel. (August 4, 2023). Leading home care brands in Colombia in 2022, by household purchase frequency [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1080061/most-popular-home-care-brands-colombia-by-frequency/
Kantar Worldpanel. "Leading home care brands in Colombia in 2022, by household purchase frequency." Chart. August 4, 2023. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1080061/most-popular-home-care-brands-colombia-by-frequency/
Kantar Worldpanel. (2023). Leading home care brands in Colombia in 2022, by household purchase frequency. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1080061/most-popular-home-care-brands-colombia-by-frequency/
Kantar Worldpanel. "Leading Home Care Brands in Colombia in 2022, by Household Purchase Frequency." Statista, Statista Inc., 4 Aug 2023, https://www.statista.com/statistics/1080061/most-popular-home-care-brands-colombia-by-frequency/
Kantar Worldpanel, Leading home care brands in Colombia in 2022, by household purchase frequency Statista, https://www.statista.com/statistics/1080061/most-popular-home-care-brands-colombia-by-frequency/ (last visited November 22, 2024)
Leading home care brands in Colombia in 2022, by household purchase frequency [Graph], Kantar Worldpanel, August 4, 2023. [Online]. Available: https://www.statista.com/statistics/1080061/most-popular-home-care-brands-colombia-by-frequency/