Brazil: most purchased home care brands 2021, by buying frequency

Published by Statista Research Department, Aug 7, 2023
In 2021, Ypê, a detergent brand, was the home care brand that was purchased most frequently in Brazil with its products bought an average of 8.1 times per household. In that year, Ala was the second most frequently purchased brand in the country, with products bought 6.9 times per household.

Leading home care brands in Brazil in 2021, by household purchase frequency

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Sources

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Release date

May 2022

Region

Brazil

Survey time period

November 2021 to October 2021

Supplementary notes

* The purchase frequency is presented by the source as consumer choice and it refers to how often each household buys the brand products or services on average in a year.

** The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.

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