Most purchased items online in the Nordics 2023

Most commonly purchased product categories online in the Nordic countries in 2023

Product categoryDenmarkFinlandSwedenNorway
Clothes (including sport clothing), shoes or accessories 57% 38% 56% 54%
Sports goods (excluding sport clothing) 17% 21% 21% 23%
Children toys or childcare items 19% 8% 13% 12%
Furniture, home accessories or gardening products 30% 15% 23% 22%
Printed books, magazines or newspapers 18% 11% 19% 23%
Computers, tablets, mobile phones or accessories 20% 15% 20% 17%
Consumer electronics or household appliances 21% 9% 16% 17%
Medicine or dietary supplements such as vitamins (e-prescriptions not included) 26% 10% 39% 25%
Deliveries from restaurants, fast-food chains, catering services 39% 26% 22% 43%
Food or beverages from stores or from meal-kits providers 18% 15% 18% 17%
Cosmetics, beauty or wellness products 28% 18% 31% 30%
Cleaning products or personal hygiene products 15% 11% 18% 11%
Bicycles, mopeds, cars, or other vehicles or their spare parts 10% 12% 7% 12%
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Source

Use Ask Statista Research Service

Release date

June 2024

Region

Denmark, Finland, Norway, Sweden

Survey time period

2023

Special properties

online purchases of physical goods in the last three months

Method of interview

Online survey

Supplementary notes

The figures have been rounded.

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Statistics on " E-commerce in the Nordics "

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Overview

6

Segments

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Leading stores

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Consumption

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Device usage

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Shopping apps

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Further related statistics

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