In 2022, Colgate was the health and beauty brand that was purchased most frequently in Colombia, with its products bought an average of 9.5 times per household. That same year, Winny was the second most frequently purchased brand in the country, with products bought around 5.9 times per household. When it comes to Latin America as a whole, Colgate was the most purchased health and beauty brand that same year.
Leading health and beauty brands in Colombia in 2022, by household purchase frequency
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Leading health and beauty brands in Colombia in 2022, by household purchase frequency
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*The purchase frequency is presented by the source as consumer choice, and it refers to how often each household buys the brand products or services on average in a year.
You can find detailed information about the report's methodology here.
**The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
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Kantar Worldpanel. (August 4, 2023). Leading health and beauty brands in Colombia in 2022, by household purchase frequency [Graph]. In Statista. Retrieved February 22, 2025, from https://www.statista.com/statistics/1079673/most-popular-health-beauty-brands-colombia-purchase-frequency/
Kantar Worldpanel. "Leading health and beauty brands in Colombia in 2022, by household purchase frequency." Chart. August 4, 2023. Statista. Accessed February 22, 2025. https://www.statista.com/statistics/1079673/most-popular-health-beauty-brands-colombia-purchase-frequency/
Kantar Worldpanel. (2023). Leading health and beauty brands in Colombia in 2022, by household purchase frequency. Statista. Statista Inc.. Accessed: February 22, 2025. https://www.statista.com/statistics/1079673/most-popular-health-beauty-brands-colombia-purchase-frequency/
Kantar Worldpanel. "Leading Health and Beauty Brands in Colombia in 2022, by Household Purchase Frequency." Statista, Statista Inc., 4 Aug 2023, https://www.statista.com/statistics/1079673/most-popular-health-beauty-brands-colombia-purchase-frequency/
Kantar Worldpanel, Leading health and beauty brands in Colombia in 2022, by household purchase frequency Statista, https://www.statista.com/statistics/1079673/most-popular-health-beauty-brands-colombia-purchase-frequency/ (last visited February 22, 2025)
Leading health and beauty brands in Colombia in 2022, by household purchase frequency [Graph], Kantar Worldpanel, August 4, 2023. [Online]. Available: https://www.statista.com/statistics/1079673/most-popular-health-beauty-brands-colombia-purchase-frequency/
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