In 2021, the largest share of online stores for children’s goods in Russia were wide profile shops. E-stores that only sold toys for babies and kids occupied a market share of 34 percent. Every fifth online store in this segment was merely dedicated to kids' apparel and footwear sales.
Distribution of children's goods online stores in Russia in 2021, by type
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Distribution of children's goods online stores in Russia in 2021, by type
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Statistics based on data from 32 stores of goods for children, included in the top 1,000 of Russian online retailers by the number of orders in 2020.
The study included stores specializing in the sale of goods for children, including children's clothing and shoes and toys excluding sales of children's goods by universal e-stores.
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Data Insight (RU). (June 23, 2022). Distribution of children's goods online stores in Russia in 2021, by type [Graph]. In Statista. Retrieved February 19, 2025, from https://www.statista.com/statistics/1079262/russia-share-of-children-goods-online-shops-by-type/
Data Insight (RU). "Distribution of children's goods online stores in Russia in 2021, by type." Chart. June 23, 2022. Statista. Accessed February 19, 2025. https://www.statista.com/statistics/1079262/russia-share-of-children-goods-online-shops-by-type/
Data Insight (RU). (2022). Distribution of children's goods online stores in Russia in 2021, by type. Statista. Statista Inc.. Accessed: February 19, 2025. https://www.statista.com/statistics/1079262/russia-share-of-children-goods-online-shops-by-type/
Data Insight (RU). "Distribution of Children's Goods Online Stores in Russia in 2021, by Type." Statista, Statista Inc., 23 Jun 2022, https://www.statista.com/statistics/1079262/russia-share-of-children-goods-online-shops-by-type/
Data Insight (RU), Distribution of children's goods online stores in Russia in 2021, by type Statista, https://www.statista.com/statistics/1079262/russia-share-of-children-goods-online-shops-by-type/ (last visited February 19, 2025)
Distribution of children's goods online stores in Russia in 2021, by type [Graph], Data Insight (RU), June 23, 2022. [Online]. Available: https://www.statista.com/statistics/1079262/russia-share-of-children-goods-online-shops-by-type/
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