Children's goods e-commerce growth in Russia 2021, by indicator

Published by A. Melkadze, Nov 3, 2023
In 2021, Russians made more online orders for baby products compared to the previous year, yet they paid less for each order made. The sales revenue in that e-commerce segment increased by 46 percent compared to 2020.

Year-over-year growth rate of the children's goods online market in Russia in 2021, by key indicator

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Release date

June 2022

Region

Russia

Survey time period

2021

Supplementary notes

The figures are based on data from 32 stores of goods for children, included in the top 1,000 Russian online retailers by number of orders in 2020.
The study included stores specializing in the sale of goods for children, including children's clothing and shoes and toys excluding sales of children's goods by universal e-stores.

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