Of the major online household appliances and electronics shops in Russia, 77 percent used statistics and analytics for e-marketing, largely provided by Yandex.Metrica, as measured in 2021. The second most used marketing service were advertising networks, used by two thirds of the online businesses in this segment. A half of companies selling appliances and electronics online employed advertising services for commercial purposes.
Household appliances and electronics e-shops share using marketing services in Russia in 2021, by type
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Share of e-shops
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The figures were based on data for 114 e-shops of electronics category and 2 largest universal marketplaces (wildberries.ru and ozon.ru) that were among the top 1,000 Russian internet retailers of household appliances and electronics by number of orders.
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Data Insight (RU). (October 26, 2022). Household appliances and electronics e-shops share using marketing services in Russia in 2021, by type [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1079190/appliances-and-electronics-e-shops-ad-service-usage-by-type-russia/
Data Insight (RU). "Household appliances and electronics e-shops share using marketing services in Russia in 2021, by type ." Chart. October 26, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1079190/appliances-and-electronics-e-shops-ad-service-usage-by-type-russia/
Data Insight (RU). (2022). Household appliances and electronics e-shops share using marketing services in Russia in 2021, by type . Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1079190/appliances-and-electronics-e-shops-ad-service-usage-by-type-russia/
Data Insight (RU). "Household Appliances and Electronics E-shops Share Using Marketing Services in Russia in 2021, by Type ." Statista, Statista Inc., 26 Oct 2022, https://www.statista.com/statistics/1079190/appliances-and-electronics-e-shops-ad-service-usage-by-type-russia/
Data Insight (RU), Household appliances and electronics e-shops share using marketing services in Russia in 2021, by type Statista, https://www.statista.com/statistics/1079190/appliances-and-electronics-e-shops-ad-service-usage-by-type-russia/ (last visited August 25, 2024)
Household appliances and electronics e-shops share using marketing services in Russia in 2021, by type [Graph], Data Insight (RU), October 26, 2022. [Online]. Available: https://www.statista.com/statistics/1079190/appliances-and-electronics-e-shops-ad-service-usage-by-type-russia/