Of the major online household appliances and electronics shops in Russia, 77 percent used statistics and analytics for e-marketing, largely provided by Yandex.Metrica, as measured in 2021. The second most used marketing service were advertising networks, used by two thirds of the online businesses in this segment. A half of companies selling appliances and electronics online employed advertising services for commercial purposes.
Household appliances and electronics e-shops share using marketing services in Russia in 2021, by type
The figures were based on data for 114 e-shops of electronics category and 2 largest universal marketplaces (wildberries.ru and ozon.ru) that were among the top 1,000 Russian internet retailers of household appliances and electronics by number of orders.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Data Insight (RU). (October 26, 2022). Household appliances and electronics e-shops share using marketing services in Russia in 2021, by type [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1079190/appliances-and-electronics-e-shops-ad-service-usage-by-type-russia/
Data Insight (RU). "Household appliances and electronics e-shops share using marketing services in Russia in 2021, by type ." Chart. October 26, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1079190/appliances-and-electronics-e-shops-ad-service-usage-by-type-russia/
Data Insight (RU). (2022). Household appliances and electronics e-shops share using marketing services in Russia in 2021, by type . Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1079190/appliances-and-electronics-e-shops-ad-service-usage-by-type-russia/
Data Insight (RU). "Household Appliances and Electronics E-shops Share Using Marketing Services in Russia in 2021, by Type ." Statista, Statista Inc., 26 Oct 2022, https://www.statista.com/statistics/1079190/appliances-and-electronics-e-shops-ad-service-usage-by-type-russia/
Data Insight (RU), Household appliances and electronics e-shops share using marketing services in Russia in 2021, by type Statista, https://www.statista.com/statistics/1079190/appliances-and-electronics-e-shops-ad-service-usage-by-type-russia/ (last visited December 22, 2024)
Household appliances and electronics e-shops share using marketing services in Russia in 2021, by type [Graph], Data Insight (RU), October 26, 2022. [Online]. Available: https://www.statista.com/statistics/1079190/appliances-and-electronics-e-shops-ad-service-usage-by-type-russia/
