In 2019, Freskaleche, a brand specialized in diary products, was the fast moving consumer goods (FMCG) brand that was purchased most frequently in Colombia, with its products bought an average of 39 times per household. In that year, Coolechera was the second most frequently purchased brand in the South American country, with a household purchase frequency of 33.4 times per year. Colgate was the leading health and beauty brand in Colombia that same year.
Leading fast moving consumer goods (FMCG) brands in Colombia in 2019, by household purchase frequency
* The purchase frequency is presented by the source as consumer choice and it refers to how often each household buys the brand products or services on average in a year.
** The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
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Kantar Worldpanel. (May 20, 2020). Leading fast moving consumer goods (FMCG) brands in Colombia in 2019, by household purchase frequency [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1079188/most-popular-fmcg-brands-colombia-by-frequency/
Kantar Worldpanel. "Leading fast moving consumer goods (FMCG) brands in Colombia in 2019, by household purchase frequency." Chart. May 20, 2020. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1079188/most-popular-fmcg-brands-colombia-by-frequency/
Kantar Worldpanel. (2020). Leading fast moving consumer goods (FMCG) brands in Colombia in 2019, by household purchase frequency. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1079188/most-popular-fmcg-brands-colombia-by-frequency/
Kantar Worldpanel. "Leading Fast Moving Consumer Goods (Fmcg) Brands in Colombia in 2019, by Household Purchase Frequency." Statista, Statista Inc., 20 May 2020, https://www.statista.com/statistics/1079188/most-popular-fmcg-brands-colombia-by-frequency/
Kantar Worldpanel, Leading fast moving consumer goods (FMCG) brands in Colombia in 2019, by household purchase frequency Statista, https://www.statista.com/statistics/1079188/most-popular-fmcg-brands-colombia-by-frequency/ (last visited December 23, 2024)
Leading fast moving consumer goods (FMCG) brands in Colombia in 2019, by household purchase frequency [Graph], Kantar Worldpanel, May 20, 2020. [Online]. Available: https://www.statista.com/statistics/1079188/most-popular-fmcg-brands-colombia-by-frequency/
