In 2019, Freskaleche, a brand specialized in diary products, was the fast moving consumer goods (FMCG) brand that was purchased most frequently in Colombia, with its products bought an average of 39 times per household. In that year, Coolechera was the second most frequently purchased brand in the South American country, with a household purchase frequency of 33.4 times per year. Colgate was the leading health and beauty brand in Colombia that same year.
Leading fast moving consumer goods (FMCG) brands in Colombia in 2019, by household purchase frequency
* The purchase frequency is presented by the source as consumer choice and it refers to how often each household buys the brand products or services on average in a year.
** The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Kantar Worldpanel. (May 20, 2020). Leading fast moving consumer goods (FMCG) brands in Colombia in 2019, by household purchase frequency [Graph]. In Statista. Retrieved November 05, 2024, from https://www.statista.com/statistics/1079188/most-popular-fmcg-brands-colombia-by-frequency/
Kantar Worldpanel. "Leading fast moving consumer goods (FMCG) brands in Colombia in 2019, by household purchase frequency." Chart. May 20, 2020. Statista. Accessed November 05, 2024. https://www.statista.com/statistics/1079188/most-popular-fmcg-brands-colombia-by-frequency/
Kantar Worldpanel. (2020). Leading fast moving consumer goods (FMCG) brands in Colombia in 2019, by household purchase frequency. Statista. Statista Inc.. Accessed: November 05, 2024. https://www.statista.com/statistics/1079188/most-popular-fmcg-brands-colombia-by-frequency/
Kantar Worldpanel. "Leading Fast Moving Consumer Goods (Fmcg) Brands in Colombia in 2019, by Household Purchase Frequency." Statista, Statista Inc., 20 May 2020, https://www.statista.com/statistics/1079188/most-popular-fmcg-brands-colombia-by-frequency/
Kantar Worldpanel, Leading fast moving consumer goods (FMCG) brands in Colombia in 2019, by household purchase frequency Statista, https://www.statista.com/statistics/1079188/most-popular-fmcg-brands-colombia-by-frequency/ (last visited November 05, 2024)
Leading fast moving consumer goods (FMCG) brands in Colombia in 2019, by household purchase frequency [Graph], Kantar Worldpanel, May 20, 2020. [Online]. Available: https://www.statista.com/statistics/1079188/most-popular-fmcg-brands-colombia-by-frequency/
