In 2019, Coca-Cola was the fast moving consumer goods (FMCG) brand that was purchased most frequently in Chile, with its products bought an average of 28 times per household. In that year, Soprole was the second most frequently purchased brand in the South American country, with products bought approximately 20 times per household within a one year period. The most purchased home care brand in Chile in 2019 was Nova, a brand specialized in napkins and paper towels.
Leading fast moving consumer goods (FMCG) brands in Chile in 2019, by household purchase frequency
Characteristic
Household purchase frequency*
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* The purchase frequency is presented by the source as consumer choice and it refers to how often each household buys the brand products or services on average in a year.
** The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
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Kantar Worldpanel. (May 20, 2020). Leading fast moving consumer goods (FMCG) brands in Chile in 2019, by household purchase frequency [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1079180/most-popular-fmcg-brands-chile-by-frequency/
Kantar Worldpanel. "Leading fast moving consumer goods (FMCG) brands in Chile in 2019, by household purchase frequency." Chart. May 20, 2020. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1079180/most-popular-fmcg-brands-chile-by-frequency/
Kantar Worldpanel. (2020). Leading fast moving consumer goods (FMCG) brands in Chile in 2019, by household purchase frequency. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1079180/most-popular-fmcg-brands-chile-by-frequency/
Kantar Worldpanel. "Leading Fast Moving Consumer Goods (Fmcg) Brands in Chile in 2019, by Household Purchase Frequency." Statista, Statista Inc., 20 May 2020, https://www.statista.com/statistics/1079180/most-popular-fmcg-brands-chile-by-frequency/
Kantar Worldpanel, Leading fast moving consumer goods (FMCG) brands in Chile in 2019, by household purchase frequency Statista, https://www.statista.com/statistics/1079180/most-popular-fmcg-brands-chile-by-frequency/ (last visited August 24, 2024)
Leading fast moving consumer goods (FMCG) brands in Chile in 2019, by household purchase frequency [Graph], Kantar Worldpanel, May 20, 2020. [Online]. Available: https://www.statista.com/statistics/1079180/most-popular-fmcg-brands-chile-by-frequency/