Newsletter usage by home appliances & electronics e-stores in Russia 2021, by type

Published by A. Melkadze, Nov 3, 2023
In 2021, 36 percent of Russian household appliances and electronics online shops did not use e-mail newsletters. Over a third of them operated with a self-developed digital newsletter, while eight percent of the shops used Mindbox services for such purposes.

E-mail newsletter usage by household appliances and electronics e-shops in Russia in 2021, by type

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Release date

October 2022

Region

Russia

Survey time period

2021

Supplementary notes

The figures were based on data for 114 e-shops of electronics category and 2 largest universal marketplaces (wildberries.ru and ozon.ru) that were among the top 1,000 Russian internet retailers of household appliances and electronics by number of orders.

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Household appliances market in RussiaHome appliancesHousehold appliances in EuropeSmart appliancesConsumer electronics
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