In 2021, 36 percent of Russian household appliances and electronics online shops did not use e-mail newsletters. Over a third of them operated with a self-developed digital newsletter, while eight percent of the shops used Mindbox services for such purposes.
E-mail newsletter usage by household appliances and electronics e-shops in Russia in 2021, by type
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E-mail newsletter usage by household appliances and electronics e-shops in Russia in 2021, by type
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The figures were based on data for 114 e-shops of electronics category and 2 largest universal marketplaces (wildberries.ru and ozon.ru) that were among the top 1,000 Russian internet retailers of household appliances and electronics by number of orders.
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Data Insight (RU). (October 26, 2022). E-mail newsletter usage by household appliances and electronics e-shops in Russia in 2021, by type [Graph]. In Statista. Retrieved April 25, 2025, from https://www.statista.com/statistics/1079156/appliances-and-electronics-e-shops-newsletter-usage-by-type-russia/
Data Insight (RU). "E-mail newsletter usage by household appliances and electronics e-shops in Russia in 2021, by type." Chart. October 26, 2022. Statista. Accessed April 25, 2025. https://www.statista.com/statistics/1079156/appliances-and-electronics-e-shops-newsletter-usage-by-type-russia/
Data Insight (RU). (2022). E-mail newsletter usage by household appliances and electronics e-shops in Russia in 2021, by type. Statista. Statista Inc.. Accessed: April 25, 2025. https://www.statista.com/statistics/1079156/appliances-and-electronics-e-shops-newsletter-usage-by-type-russia/
Data Insight (RU). "E-mail Newsletter Usage by Household Appliances and Electronics E-shops in Russia in 2021, by Type." Statista, Statista Inc., 26 Oct 2022, https://www.statista.com/statistics/1079156/appliances-and-electronics-e-shops-newsletter-usage-by-type-russia/
Data Insight (RU), E-mail newsletter usage by household appliances and electronics e-shops in Russia in 2021, by type Statista, https://www.statista.com/statistics/1079156/appliances-and-electronics-e-shops-newsletter-usage-by-type-russia/ (last visited April 25, 2025)
E-mail newsletter usage by household appliances and electronics e-shops in Russia in 2021, by type [Graph], Data Insight (RU), October 26, 2022. [Online]. Available: https://www.statista.com/statistics/1079156/appliances-and-electronics-e-shops-newsletter-usage-by-type-russia/
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