In 2019, Coca-Cola was the fast moving consumer goods (FMCG) brand that was purchased most frequently in Brazil, with its products bought an average of 10.5 times per household. In that year, Maratá was the second most frequently purchased brand in the country, with products bought over eight times per household.
Leading fast moving consumer goods (FMCG) brands in Brazil in 2019, by household purchase frequency
* The purchase frequency is presented by the source as consumer choice and it refers to how often each household buys the brand products or services on average in a year.
** The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Kantar Worldpanel. (May 20, 2020). Leading fast moving consumer goods (FMCG) brands in Brazil in 2019, by household purchase frequency [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1079083/most-popular-fmcg-brands-brazil-by-frequency/
Kantar Worldpanel. "Leading fast moving consumer goods (FMCG) brands in Brazil in 2019, by household purchase frequency." Chart. May 20, 2020. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1079083/most-popular-fmcg-brands-brazil-by-frequency/
Kantar Worldpanel. (2020). Leading fast moving consumer goods (FMCG) brands in Brazil in 2019, by household purchase frequency. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1079083/most-popular-fmcg-brands-brazil-by-frequency/
Kantar Worldpanel. "Leading Fast Moving Consumer Goods (Fmcg) Brands in Brazil in 2019, by Household Purchase Frequency." Statista, Statista Inc., 20 May 2020, https://www.statista.com/statistics/1079083/most-popular-fmcg-brands-brazil-by-frequency/
Kantar Worldpanel, Leading fast moving consumer goods (FMCG) brands in Brazil in 2019, by household purchase frequency Statista, https://www.statista.com/statistics/1079083/most-popular-fmcg-brands-brazil-by-frequency/ (last visited December 03, 2024)
Leading fast moving consumer goods (FMCG) brands in Brazil in 2019, by household purchase frequency [Graph], Kantar Worldpanel, May 20, 2020. [Online]. Available: https://www.statista.com/statistics/1079083/most-popular-fmcg-brands-brazil-by-frequency/
